Mission & Values

Our Mission

To provide the University of Florida with enrollment services in support of student success and institutional goals -- Supporting Student Success tbrough Exceptional Service


The Division of Enrollment Management is the expert in high-quality, convenient, and personalized enrollment services.

We Value:

  • Excellence

    EM is committed to excellence in every interaction with students, families, campus partners and constituents

  • Collaboration

    EM believes collaboration is essential to achieving success.

  • Respect

    EM nurtures a culture of respect for all students, faculty, staff, and constituents. Respect is core to successful interactions with all constituencies.

  • Inclusion

    EM is committed to an environment of inclusion where all are valued.

  • Service

    EM cultivates an unwavering commitment to high-quality service tbrough our people, technology, and business processes.

  • Integrity

    EM adheres to the highest standards of honest and ethical behavior.

  • Supportive/Fun Workplace

    EM values human connection and fosters a culture of relationship-building, support and fun.

Guiding Principles

  • • Recruit, enroll, and graduate diverse and talented students capable of impacting the world
  • • Advance enrollment service tbrough innovation, data, and best practices
  • • Foster a culture of communication, collaboration, inclusion, and respect